While advertising in the prime time might give you the maximum reach but the agency might recommend non-prime time as it provides a lower cost per reach.  Scheduling of the ads will depend on the campaign objective and the pricing. Once you have decided to go ahead with advertising in Aaj Tak, the next step for the TV ad buying agency is to plan the frequency and timing for the ads (called spots) and negotiate the right price. The agency uses BARC data to decide the TG and Aaj Tak viewer profile matches. Firstly, the media agency will help you in deciding if advertising in Aaj Tak is right for your brand. There are several roles that a media agency plays while executing your TV campaign. Media Agency can play a critical role if you are planning to advertise in Aaj Tak. How to select the right Agency for advertising in AAJ TAK? However, if you consider the reach during these hours, the cost per reach comes down making it feasible for the TV planning agency to include it in the plans. Rates for Prime Time in Aaj Tak and Super Prime Time in Aaj Tak is significantly higher than non-prime time. 9 pm to 10 pm is also considered super prime time. Prime Time in the News category is from 6 pm to 10 pm. You can get the rate for major time bands by adding the media to your Bag and checking the rate for different time bands. Advertising Rate for Aaj Tak varies with the timeband and is directly proportional to the reach. if the cost to advertise in Aaj Tak is mentioned as Rs 300/sec and your ad is 10 sec long, the cost for playing your ad once on Aaj Tak will come to Rs 300 X 10 = Rs 3,000. The mentioned rates are for per second of airtime. You will get the rate for advertising in Aaj Tak in the Media Options and Pricing section of the website.

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